Day 11
Transform product features into compelling benefits
Use AI to write product descriptions that focus on customer outcomes, not just features.
Box Snapshot
How to try it today
- List product basics: features/specs, price, target buyer, top 3 pain points, and desired outcome.1
- Share brand voice cues (tone + adjectives) and any proof points (reviews, stats, case studies).2
- Paste into the prompt to convert features to benefits and generate short/medium/long versions.3
- Review language for specificity and credibility; add concrete numbers or examples you have.4
- Create title tag/meta description and add internal links to related products or guides.5
- Publish the updated copy and set up a simple A/B test on headline or CTA if your platform allows.6
One-Click Prompt
Act as an e-commerce copy chief. Product: [name]. Category: [type]. Audience: [who + why they buy]. Key pains: [list]. Features: [list with specs]. Brand voice: [tone].
Do:
1) Convert each feature into benefit + emotional payoff (table).
2) Write three versions:
- Short social blurb (2-3 sentences) with CTA
- Product page paragraph (120-150 words) using PAS or FAB
- Long-form landing copy (3 paragraphs + bullet list) with proof/credibility.
3) Include SEO extras: title tag (60c), meta description (155c), 5 long-tail keywords.
4) Suggest 2 cross-sells/upsells and 3 objection-handling bullets.
Keep it specific, sensory, and customer-outcome focused.
Paste this directly into ChatGPT, Claude, or Gemini.
Tools you'll need
Reference or business tip
People don't buy features—they buy better versions of themselves. Always answer 'So what?' after stating a feature. Companies using benefit-focused copy see 30% higher engagement. Source: Nielsen Norman Group
Today's Challenge
Rewrite descriptions for your 3 top-selling products. Focus on outcomes, not features. Track conversion rate changes over the next 2 weeks.